Microsoft opened their first retail store on the east coast in Bridgewater NJ last weekend and EastPark helped them reach the local community through a partnership with the Girl Scouts Heart of New Jersey Council. Girl Scouts were able to distribute information to promote the upcoming BIG event at Liberty State park celebrating their 100th anniversary, and gave a prime time presentation to the thousands of customers at the opening about the great things the Girl Scouts are doing. EastPark also helped to bring in NJ girl group Bloom to perform for the crowd. Community outreach is an important part of Microsoft’s retail strategy and a relationship with the Girl Scouts is just the kind of relationship they were looking for.
Next up, the second new Microsoft store opening in Freehold NJ June 9th!
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